Local SEO & Your Business
These days, almost half of all Google searches are local searches. Google’s algorithms are designed with this in mind so that when someone does a typical daily search, there is a high chance of local businesses appearing in the results. This provides an excellent opportunity for companies to convert potential customers looking for products or services in their area.
Statistics show that around 70% of online searches are carried out by people trying to find information about products, services or store locations before visiting a physical store. Optimizing your website and increasing its ranking on the search engine result page can help drive these potential customers toward your business. The more they know about you before visiting your physical store, the more likely they will trust your services and products. With careful local optimization, you can make it easy for customers to find you online.
Local search can be a powerful tool to drive potential customers toward your business. Optimizing your website for local searches on major search engines, such as Google and Bing, can help increase potential customers’ trust in your products or services before they even visit your physical store. A high ranking on the search engine result page for keywords related to what they are searching for increases the likelihood of them finding you online and makes it easier for them to see you.
